VIZIO recognized by the ITVT Awards for its leadership in interactive and cross-platform television

VIZIO Ads – Award for Excellence in Advanced Advertising

VIZIO SmartCast® – Streaming/OTT/CTV award

IRVINE, Calif., January 25, 2022–(BUSINESS WIRE)–VIZIO (NYSE: VZIO) has been recognized for Achievement in Advanced Advertising for its VIZIO Ads and Achievement in product suite Streaming/OTT/CTV for its smart TV platform, SmartCast, at the 18th Annual Leadership in Interactive and Cross-Platform TV Awards.

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VIZIO Recognized by ITVT Awards for Leadership in Interactive, Cross-Platform TV (Graphic: Business Wire)

the Advanced Advertising Award recognized VIZIO Ads for its innovation and growth in advanced advertising over the past year, and for delivering products that drove real business results and optimized campaign planning, targeting and measurement. VIZIO’s offerings include:

  • Household Connect – which allows advertisers to target consumers on other devices based on what is being viewed on VIZIO Smart TVs.

  • Universal Frequency Control – which sets limits on how often an ad is served through VIZIO Ads’ CTV offering. With in-flight optimization, brands can ensure they reach the device an optimal number of times per day, week, or month.

  • True Incremental Reach – which helps measure net new audiences reached through advertising on VIZIO’s platform, versus other formats such as linear and VOD.

the Streaming/OTT/CTV Pricing recognized VIZIO’s advancements in its SmartCast™ Platform, the operating system that powers every VIZIO Smart TV, and for demonstrating the greatest achievement in streaming, OTT or connected TV. Over the past year, VIZIO has launched:

  • VIZIO Features – an exclusive content offering that leverages VIZIO’s first-party viewing data and home screen targeting capabilities to deliver personalized content experiences to audiences across channels, movies, and shows ad-supported freebies as part of VIZIO’s WatchFree+ offer on SmartCast.

  • More Premium Apps – added fan-favorite streaming apps including Discovery+, HBO Max, FOX Now and FOX Nation and FuboTV to its content lineup which includes services like Apple TV+, Disney+, Hulu, Netflix , Peacock and Prime Video already available on VIZIO Smart Font.

  • WatchFree+ — unveiled an updated experience for its owned and operated free streaming video service, WatchFree+, with an intuitive program guide and expanded content offering powered by VIZIO’s Inscape data and hundreds of free channels.

  • AVOD Programming — VIZIO has introduced on-demand programming to its free streaming service, WatchFree+, with over 4,000 free VIZIO movies, TV shows and exclusives from over 17 content and studio partners totaling over 5 000 hours of on-demand programming in all genres.

The ITVT Awards also recognized VIZIO’s CRO, Mike O’Donnell, with the Individual Leadership award at the event for his contributions to the interactive/cross-platform TV industry over the past year, particularly for his leadership of VIZIO’s platform business.

The 18th Annual ITVT Awards for Leadership in Interactive and Cross-Platform Television recognized individual and corporate leadership, as well as the winning organizations and were announced at the annual TVOT Live! Event.

These awards follow recent VIZIO awards CES® 2022 Innovation Laureates Awards for the exceptional design and engineering of its SmartCast operating system, M-Series Quantum X 4K HDR Gaming Smart TV and M-Series Elevate Sound Bar.


Founded and based in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We’re driving the future of TVs with our industry-leading integrated smart TV platform and powerful SmartCast™ operating system. We also offer a portfolio of innovative soundbars that provide consumers with a superior audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to dynamically target and deliver ads.

For more information, visit and follow VIZIO on Facebook, Twitterand Instagram.

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Press contact for VIZIO:
Melissa Hourigan
Cloth media
[email protected]

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