Meme cryptocurrency launches TV campaign in US and Turkey
The world loves a good underdog story. At the grassroots level, many associate with the underdog, acknowledging the uphill battle they have overcome in their own lives. The ability to tell has since made the story universal, with similar tales of constant hardships encountered with miraculous achievements occurring in sports, business and now cryptocurrencies aimed at leveling the financial playing field. Not only do these stories give the world the inspiration to inspire their own forms of change, but with decentralized technologies, they also give participants a chance to be part of the success.
Floki is a community-based cryptocurrency project combining the power of memes with utility and charity to give people back an opportunity. The people, who are also seen as underdogs, are currently facing continued pressure from venture capitalists and hedge funds in a David and Goliath scenario. Floki then emerged with the goal of one day becoming the best known and most widely used cryptocurrency on the planet. Unfortunately, in a market saturated with ill-intentioned projects and educational barriers, this proved to be an uphill battle.
With Viking history spurring the project’s efforts, Floki has grown to include four major utility offerings: the Valhalla NFT Metaverse Game, Decentralized Finance, the FlokiPlaces NFT & Merchandise Marketplace, and the Education Platform. Floki University.
In addition to utility, Floki focuses on two additional pillars to drive change. As mentioned earlier, these pillars include meme culture, which speaks to the ability to attract rich, poor, young and old, and charity, for its ability to make life easier for people all over the world. On the charitable side, Floki has partnered with the Tabitha Cumi Foundation to build a state-of-the-art school in Nigeria, an effort that is nearly 50% complete.
Become a household name
Aiming to become a household name in 2022, Floki is launching what might be his most aggressive marketing campaign yet. The marketing initiative consists of a major television campaign comprising a series of strategic advertisements targeting the United States and Turkey. Currently, 15 different 40-second ads will run over a two-month period.
As part of this TV campaign, Floki got top features on US TV channels including MSNBC, Fox Business, ESPN, Fox News, Discovery, CNBC and CNN. The ads began airing on February 21 and will continue to run in conjunction with TV ads airing in Turkey. Using available data, the TV campaign is expected to reach over 250 million impressions, cementing the project’s rightful place in the financial industry.
Turkey is recognized as an important market and a key target for Floki’s marketing campaign based on research conducted by Paribu, a local cryptocurrency exchange. According to recent findings, the user base of this asset class has grown 11 times over the past year.
Building an engaged community
As an underdog, Floki has come a long way in 2021 alone, now being recognized for having a multi-billion dollar market capitalization throughout the year. This success was largely attributed to the team’s ongoing global advertising campaign efforts, which produced an active and engaged community. The community, which includes 400,000 token holders, will soon become the basis for the planned release of Valhalla.
In line with the project’s roadmap through 2022, the team will remain focused on continuing its marketing efforts, which will expand to encompass testing efforts on its flagship game.
Floki, which now exists as a decentralized autonomous organization, will allow token holders to vote on the next steps of the project. By giving the community a voice, the company will continue to reinforce its vision of becoming crypto by the people for the people.
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