Global TV Station Market Report 2022


The major players in the television station market are A&E Television Networks, AT&T, Inc., British Broadcasting Corporation, CBS Interactive, Comcast Corporation, Channel Four Television Corporation, CenturyLink, Inc.

New York, March 08, 2022 (GLOBE NEWSWIRE) — announces the publication of the report “Television Station Global Market Report 2022” –
21st Century Fox, Société Radio-Canada and RTL Group.

The global TV station market is expected to grow from $113.55 billion in 2021 to $122.39 billion in 2022 at a compound annual growth rate (CAGR) of 7.8%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market is expected to reach $157.57 billion in 2026 with a CAGR of 6.5%.

The television station market consists of the sale of television stations and related services. A television station is a company, organization or other business, such as an independent television operator, that transmits content on terrestrial television.

Television transmission can take place via analogue TV signals or, more recently, via digital TV signals.

The main types of broadcasters in television stations are public and commercial. Commercial broadcasting refers to the broadcast of television programs and radio programs by private corporate media.

The different platforms include Digital Terrestrial Broadcasting, Satellite Broadcasting, Cable TV Broadcasting Services, Internet Protocol Television (IPTV), Over-the-Air (OTT) Television and involve various revenue models such as subscription, pay-per-view, live streaming. request, announcement.

Western Europe was the largest region in the content streaming market in 2021. Eastern Europe is expected to be the fastest growing region during the forecast period.

Regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The growing demand for high definition content and advertising is the key driver for the growth of the global TV station market. The demand for high-quality OTT TVs such as HBO Go and others is growing as customers choose high-quality videos and content.

Also, companies are focusing on increasing sales through advertising, with TV being the most influential channel to target wider audiences and future customers. According to the latest figures from the Regular Media Survey, TV ad sales increased by 7.1%. One of the innovative companies, iSpot, places a TV banner in another area: the potential for targeting and monitoring advertiser-defined audience segments across the TV ecosystem. Hence, the growing demand for high definition content and advertising is expected to drive the growth of the TV station market.

Lack of unified broadcast and content regulation is a key factor hindering the growth of the TV station market. Indian broadcasters are to take legal action against the Telecommunications Regulatory Authority of India (TRAI) for repeated tweaks and abuse of techniques in its updated regulatory policy.

TRAI reduced the package discount on TV channels to 33%, while lowering the overall retail price (MRP) of channels in these packages to Rs 12 from Rs 19. Subscription service prices are intangible from makes bouquet discounts.

Only the Viacom18 representative has met with TRAI officials, but they are not happy with the new rules. TRAI had announced that prices would be determined by market forces, but even in 2020 TRAI’s announced position is nowhere in sight.

Therefore, frequent changes in TRAI have created regulatory uncertainty among stakeholders and negatively impacted the growth of the TV station market.

The emergence of new technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee guidelines, which specify precisely how TV signals are transmitted and interpreted. The main benefit of ATSC 3.0 is image quality, including high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). In addition to image and audio enhancements, ATSC 3.0 also helps you watch transmitted video on portable devices such as phones and tablets as well as in cars. Samsung has revealed it will support ATSC 3.0 in 13 of its 8K TVs in 2020, while LG will follow the standard in six of its OLED sets. In 2020, a company called BitRouter developed an ATSC 3.0 set-top box that can connect to TVs via HDMI.

In September 2019, Tegna Inc., an innovative US-based media company that serves the greater good of our communities, acquired Nexstar Media Group for $740 million in cash. The acquisition adds additional markets to TEGNA’s current portfolio of core network affiliates, including four affiliates in key electoral states. TEGNA currently owns or operates 62 television stations in 51 markets, covering more than 38% of US TV households. Nexstar Media Group, a United States-based company, the country’s largest television channel operator.

The countries covered in the TV Station market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the United Kingdom and the United States.

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