Global Television Market Report 2022-2027: Competition, Forecast and Opportunities

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Global television market

Global television market

Global television market

Dublin, June 10, 2022 (GLOBE NEWSWIRE) — The “global TV market by screen size (under 39”, 40″-47″, 50″-57″, and larger), by type of Display ((LED, OLED, Others (LCD, QLED, etc.)), by Distribution Channel, by Region, by Company, Competition, Forecast and Opportunity 2027 Report” has been added to from offer.

Global TV Market was valued at USD 125.63 Billion in 2021 and is projected to grow at a steady CAGR of 6.65% in terms of value to reach a value of USD 182.79 Billion by 2027.

Rapid urbanization has improved the standard of living and the high per capita income allows them to invest in electronic products. Consumers prefer to buy high quality large screen TVs as they have become a status symbol at present.

Furthermore, the introduction of slim and higher quality television sets by market players and the emergence of online sales channels are expected to create lucrative growth opportunities for the global television market over the next five years.

There is a high demand for video on demand services among consumers due to the increase in the number of OTT services providing platforms offering quality content. Consumers are choosing to watch quality programming on large televisions, which is driving television sales. Also, there is an increase in the number of nuclear families, increasing the number of households.

The number of households corresponds to the number of televisions sold, which positively influences market demand. High-end investments by market players in research and development activities to upgrade existing infrastructure and come up with innovative solutions to increase the quality of television screens are expected to fuel the demand for the global television market throughout of the forecast period.

The sub-39” segment dominated the market in 2021 with 44.88% of the overall market share. The segment is expected to maintain its dominance over the next five years as the majority of market players are offering affordable TVs belonging to this segment.

Samsung Electronics Co. Ltd., LG Electronics, Sony Corporation, TCL Electronic Holding Ltd., Hisense International Co. Ltd., Sharp Corporation, Skyworth Group Co. Ltd., Panasonic Corporation, Xiaomi Group, Toshiba Corporation are the major players operating in the global television market.

Goal of the study:

  • To analyze the historical growth and market size of the global TV market from 2017 to 2021.

  • Estimate and forecast the market size of Global Television Market from 2022 to 2027 and the growth rate till 2027.

  • To categorize and forecast, the global TV market is divided into screen size, display type, distribution channel, regional distribution, and competitive landscape.

  • Identify drivers and challenges in the global television market.

  • To examine competitive developments such as expansions, new product launches, mergers and acquisitions, etc., in the global television market.

  • Perform price analysis for the global television market.

  • To identify and analyze the profile of key players operating in the global Television market.

Competitive landscape

Company Profiles: Detailed analysis of the major companies present in the global television market.

  • Samsung Electronics Co.Ltd.

  • LG Company

  • Sony Company

  • TCL Electronic Holding SA

  • Hisense International Co.Ltd.

  • Sharp Corporation

  • Skyworth Group Co.Ltd.

  • Panasonic Company

  • Xiaomi Group

  • Toshiba Company

Main topics covered:

1. Product introduction

2. Research methodology

3. Executive Summary

4. Voice of the customer
4.1. Brand awareness
4.2. Factors affecting purchase decision
4.3. Brand satisfaction
4.4. Challenges encountered after purchase

5. Global TV Market Outlook
5.1. Market size and forecast
5.1.1. By value and volume
5.2. Market share and forecasts
5.2.1. By screen size (less than 39″, 40″-47″, 50″-57″, and more)
5.2.2. By display type (LED, OLED, Others (LCD, QLED, etc.))
5.2.3. By distribution channel (multi-brand stores, supermarkets/hypermarkets, online, others (institutional sales, exclusive stores, etc.)
5.2.4. By region
5.2.5. By company (2021)
5.2.6. Market map (by screen size, by display type, by distribution channel and by region)

6. Asia-Pacific TV Market Outlook
6.1. Market size and forecast
6.1.1. By value and volume
6.2. Market share and forecasts
6.2.1. By screen size
6.2.2. By display type
6.2.3. By distribution channel
6.2.4. By country

7. North America Television Market Outlook
7.1. Market size and forecast
7.1.1. By value and volume
7.2. Market share and forecasts
7.2.1. By value and volume
7.2.2. By screen size
7.2.3. By display type
7.2.4. By distribution channel
7.2.5. By country

8. Europe TV Market Outlook
8.1. Market size and forecast
8.1.1. By value and volume
8.2. Market share and forecasts
8.2.1. By screen size
8.2.2. By display type
8.2.3. By distribution channel
8.2.4. By country

9. Middle East & Africa TV Market Outlook
9.1. Market size and forecast
9.1.1. By value and volume
9.2. Market share and forecasts
9.2.1. By screen size
9.2.2. By display type
9.2.3. By distribution channel
9.2.4. By country

10. South America Television Market Outlook
10.1. Market size and forecast
10.1.1. By value and volume
10.2. Market share and forecasts
10.2.1. By screen size
10.2.2. By display type
10.2.3. By distribution channel
10.2.4. By country

11. Market dynamics
11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on the global TV market

13. SWOT Analysis

14. Market trends and developments

15. Competitive landscape
15.1. Competition Outlook
15.2. Company Profiles

For more information about this report visit


CONTACT: CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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