Dallas Printer Summit Direct Mail Provides Solutions to Paper Shortages
SCREEN Americas announces the installation of its fourth Truepress Jet520 series continuous feed inkjet press at Summit Direct Mail, Inc. of Dallas, Texas. The direct mail printer now has two Truepress Jet520ZZ series presses, a Truepress Jet520HD+ and a Truepress Jet520HD AD. The four presses reside in one of the company’s three facilities in the Dallas area and represent 80% of its total production.
Summit Direct Mail has chosen to designate its Truepress Jet520ZZ series for direct mail campaigns involving 8 ½” x 11″ letters printed on 60 lb uncoated paper and the Truepress Jet520HD series for postcards and printed home mailings on coated paper. Since neither series requires pre-printed shells, Summit Direct Mail direct mail customers can make last minute changes to their campaigns depending on available stock.
Such flexibility keeps Summit Direct Mail’s business whose customers are often disappointed when they discover that the paper they had planned to use is not available in the quantity they need due to a chain of problems. tight global supply. “My clients have to make decisions based on what’s available to them on paper,” said Mike Robinson, director of new technologies and business development at Summit Direct Mail. “Because SCREEN’s technology allows me to print on a wide variety of media, I can offer them alternatives that were previously not possible for their direct mail campaigns.”
Summit Direct Mail has seen an increase in demand for direct mail since more and more people have migrated to a work-from-home model. Robinson attributes this to people having more time to view the contents of their mailbox. “When people had long commutes to and from an office, items in a mailbox were more likely to pile up,” Robinson said. “This led to marketing materials not being read in a timely manner or being discarded immediately.” Using SCREEN’s technology, Summit Direct Mail has been able to capitalize on this recent change in people’s daily habits where they are more likely to spend time going through their mail daily during their lunch hours rather than putting it aside and to go through it one day a week.
The company has also responded to industry labor shortages with the Truepress Jet520 series. With 150 employees spread over two shifts, Summit Direct Mail only needs one employee per shift to operate a single SCREEN press. The company produces 1.5 to 2 million postal items per day and is fully prepared to produce 5 million items per day when paper supplies are expected to return to previous levels.
Founded in 2003, Summit Direct Mail serves the finance, nonprofit, retail, and healthcare sectors, as well as government agencies.
Source: SCREEN Americas
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